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royal caribbean
Cruise Itinerary Pages
Pitched strategy to CMO, VPs and other marketing stakeholders
Defined framework + implementation strategy
UX and design product owner
Managed content creation with branding team
Lead usability testing
Manage vendor and 160k for editorial content
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Ship Experience
Defined framework and implementation strategy
Designed curriculum and facilitated 24 product re-positioning workshops with key stakeholders
Worked on initial wireframes of the experience
Co-lead implementation
Cruise Search
Defined product brief
Worked with analytics and consumer insights to inform the situation and solution
Wireframed specific scenarios and customer journeys
Hosted usability testing session with design screens, prototypes and testing environments
Designed conversational search
Developed the 2017-2018 vision
Booking Funnel
Created the business case, defining the UX with user flows and wireframes to solve the refundable/non-refundable step
Collaborated in the UX and some UI for the guest info and payment page